From Vision to Impact —
Our Journey of Transformation
Our Journey
MSC Academy started on the streets of Madina in Ghana where Frank Suglo, our director, encountered a group of young boys playing street football.
As he watched them kicking ball, he envisioned a situation where their talents could be harnessed and developed to meet professional standards.
Frank invited them to play with him and thus Madina Super Cardinals Football Club was born. Madina is one of the more populous and fastest-growing districts in the Greater Accra region. Although it is a well-developed suburb, Madina’s inhabitants (both citizens and immigrants from neighboring countries) continue to live in deplorable conditions, most of these kids end up on the streets picking up vices or in exploitative labor leading to ever worsening economic situations.
Through regular interactions we have established that these children possess great potential and can build themselves a bright future should they be accorded the opportunity. So, while playing football is a priority, it’s not our end goal for them, but rather, a roadway to a better life.
Building a Youth Pathway to Professional Football
Our target players are boys aged between 8 and 17 years. As we teach them the intricacies of the game we also need to create an environment that will help transition them to professional players. To do this, we will need to:
● Inculcate consistent rigorous training to ensure the boys can perform at a high level when they join an over-21 team.
● Teach young players adaptability. To thrive in professional football, the players will need to learn to adapt to the new manager’s philosophy, style of play, speed of play, and changing circumstances.
● Teach the players survival strength. Players will need to learn how to handle the demands of a professional team, how to survive attacks and build psychological stamina.
Encouraging Female Football
In the recent past, we have witnessed growing acceptance of women’s football among fans. We believe that the boys and girls in Madina deserve equal opportunities to shine and want to drive female participation in the game. To achieve this goal we will
● Bring in female coaches to train and encourage the girls.
● Target female players by offering them a trial period through which they can gain a better understanding of how football and training work.
● Create a female-friendly environment by offering female changing rooms and other gender equality activities.
Maximizing Technology & Innovation
The role of technology in football cannot be underscored. Referees, teams, and other officials use computer programs to analyze game situations to make informed decisions. As a club, we intend to leverage technology to improve our players’ capability and the club’s overall experience. We will use technology to:
● Keep track of the players’ performance to track their strengths and weaknesses to formulate individual training schedules.
● Create game plans and adjust them easily to improve chances of winning once the coach analyzes the opposing team
● Maintain the club’s website and social pages as our primary sources of information to keep members, sponsors, and fans up to date on all club-related matters.
Our Corporate Social Responsibility
As part of our commitment to improve the lives of children and families in our community, our CSR initiatives revolve around the following:
● Facilitating the enrollment and re-enrollment of underprivileged but talented boys into schools
● Donating school materials including books, backpacks, and other stationery to enhance the students’ academic goals
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